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August 2008 Highlights – Fifth Anniversary Issue
Cover Story
| Equip employees to leave |
 The answer to retaining talent is not pampering employees with goodies but equipping them to leave, says the latest Accenture Study on Rethinking Retention.
By Benedict Paramanand
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Trends
| Digital media gives a hard time to marketers |
 The critical trend today is that consumers want to spend more time in environments in which they can control how they consume the media.
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| Show me the value! |
 For several decades management thinkers have been experimenting to arrive at the best possible organizational structure. Organizing around divisions has stayed for too long and it’s time newer structures are tried. Organizing around value appears alluring.
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| BCG’s ‘better’ segmentation approach |
 The Boston Consulting Group has come up with what it calls ‘a better way’ to consumer segmentation. What’s more, this approach is already showing big financial gains
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CEOSpeak
| Turnaround in style |
 Tata Steel and Tata Motors may be hogging all the limelight in recent months, but there’s another group company which deserves to be celebrated as well. Tata Chemicals’ splendid turnaround and global leadership is astounding. Excerpt of a chat between Homi Khusrokhan, MD, Tata Chemicals, and Sangeeta Mansur on the sidelines of a recent Tata Group’s workout on ‘sustainable value creation’
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Grassroot Innovation
| Simple solution for a glacial problem |
 Chewang Norphel has been building artificial glaciers in Ladakh since 1987. He is now 72, and is still awaiting funds, to offer a large-scale local solution to a global problem
By Sangeeta Manusr
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Innovation
| Deviant research |
Deviant research happens when amateurs develop machines while trying to solve problems that dogged their daily lives, rather than to make money. Dr. Anil Gupta, faculty at IIM Ahmedabad and a grassroots innovation crusader, coined this term which resulted in setting up of the Honey Bee Network.
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| Vuja dé |
We all know déjà vu—looking at an unfamiliar situation and feeling like you’ve been there before. But what's valuable to innovation is vuja dé—looking at a familiar situation with fresh eyes, as if you’ve never seen it before, and with those fresh eyes developing a new line of sight into the future. Examples – iPod and Haier’s refrigerator with freezer below the main section..
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GameChanger
| The Indore Miracle
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Vivek Aggarwal, IAS, has turned Indore’s rickety transport system into one of the world’s best, all in just over two years. This is an excellent model for other cities and a big lesson in public-private partnership.
By Benedict Paramanand
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NewFrontier
| Can people be branded? |
 Three simple steps to turn “You” into “YOU™”
Do you have a favorite brand that you’ve been faithful to for years and years? Perhaps it’s your favorite brand of sportswear or shampoo, and maybe you’ve even driven out of your way to find and buy that one brand that is like no other, even though you know it’s more expensive?
By Brenda Bence
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Spirituality
| Serve and Celebrate |
When you make the service your sole purpose in life, it eliminates fear, brings focus in your mind, purposefulness in action, and long term joy.
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